My dear VS,
I’ve known you for a long time. I’ve been a loyal customer for 2 decades. Your lingerie, sleepwear, and clothing have always been the best fit for me. I used to cry in fitting rooms because I couldn’t find clothing that fit my body and my chest, and that’s a huge deal. I can order clothes online from VS and know that they will—at least 95% of the time—fit me.
When you started selling maximum support sports bras in my size, it was a dream come true. One of them was even wireless. And now you have a Body by Victoria wireless bra in DDD sizes. Thank you, thank you, thank you.
Now onto why I’m writing this letter: It’s your website. More specifically, the failure of your photographers (and whoever else decides what product pictures end up on the site.)
I don’t know if you know this, but women like to be able to see clothing clearly before purchasing online. It’s especially important when we’re looking at color, the shape (including length), and whether or not something is sheer. If you did a better job at showing these things, you would sell more and get fewer returns.
Let me give you examples of what I mean.
First up: Color. These pictures make it difficult to perceive the actual color of the item, and they look like someone used a bad Instagram filter. I’ve put examples below of pictures with filters on the left, and what the colors are supposed to look like on the right.
Those shorts look canary yellow, but they’re a neon yellow-green. Can you tell that sweater is pure white? Me neither. The picture of the pajamas is not only badly colored, but the model is not modeling the clothes. She’s just modeling. Click the pictures for larger view.
Next up are poses that not only look silly, but also obscure important details of the garment. In nearly all your pictures of models wearing tops, it’s impossible to tell how long it is, the actual shape, and the way it hangs. Stop doing this.
If you want to be creative with the modeling and photography, that’s fine. But you should have a true-color picture that shows what the clothes look like when the model stands straight, facing the camera, shirt not tucked in, and not seeming to check to see if her armpits smell, or if she got all the lint out of her belly button.
Bonus points will be awarded if you start adding the size that the model is wearing.
My intention is not to whine about things that only bug me. This is an issue for a lot of people. I’m not outraged or even upset. I’m just disappointed.
While we’re talking, I’d just like to say that I, and many other DDD sized women, would really like for you to expand your longline bras to DDD sizes. We need them more than the A to C crowd. We will buy the heck out of them.
I know you’ve taken heat, some deserved, mostly not, over many things in recent years. The internet loves to be outraged.
There was that whole kerfuffle over the ad campaign for Body by Victoria where so many people thought that The Perfect “Body” slogan was about women’s bodies, when it was obvious you were talking about there being a perfect Body by Victoria style for everyone. It was ridiculous, especially considering “Body” was in quotes, and the subheading said, “Perfect fit. Perfect comfort. Perfectly soft.” Who reads that and thinks of women’s bodies?
There was that obnoxious BuzzFeed article that seemed to be published without the writer ever even reading a single description. They stated that there were no maximum support sports bras (when most of your sports bras were max support), and painted the women who wear them as vapid girls who want to show cleavage when they go to the gym. Absolutely outrageous.
So, in closing, I just want to say that I’m approaching this with love, not contempt. I appreciate how hard you work to make your customers happy.